Friday, March 12, 2010

Wizard of Oz: Next Big Film Franchise?


With the "Harry Potter' franchise winding down, Warner Brothers has set their sights on building another franchise geared toward young adults based on one of the most popular films of all time, "The Wizard of Oz." Warner Brothers has had two separate projects in development over the past year centered around a wide-eyed Dorothy Gale from a magical land full of eccentric creatures called Oz. The box-office take of "Alice in Wonderland" got $133 million domestically, and counting makes this project seem even more attractive.
Warner Brothers' New Line division has a version of the film written by Darren Lemke - Who helped write "Shrek Forever After" and produced by "Twilight" producer Temple Hill.

This version would not have any musical numbers and would be more faithful to "Oz" author L. Frank Baum's source material. "Oz" is tempting for Warner Brothers for quite a few reasons. First and foremost, it could possibly fill the void left when the "Harry Potter" franchise ends. "Potter," of course, attracted an audience that skewed to younger adult crowd; the same demographic "Oz" would target.

~megan

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